Position Overview
Vizx Corp is seeking an experienced General Manager to lead Livewell Private Care, a Southern California provider of premium in-home non-medical senior care and concierge services operating throughout the San Fernando Valley and greater Los Angeles County. Since its founding, Livewell has built a strong reputation for matching highly qualified, compassionate caregivers with clients and families who expect and deserve an exceptional private care experience.
The General Manager will hold full responsibility for all aspects of Livewells operational, financial, workforce, and client service performance. Reporting directly to the CEO of Vizx Corp, this leader will preserve and build on the relationships and service quality that have defined Livewells brand, while elevating the organizations systems, compliance posture, and people practices to align with Vizxs standards.
The San Fernando Valley is one of the most competitive and high-demand home care markets in the country, with a large and growing senior population, significant caregiver workforce complexity, and a private-pay client base that holds providers to a high standard. The General Manager we hire will be someone who understands this environment deeply operationally, culturally, and commercially.
Key Responsibilities
Operations & Service Excellence
- Direct all daily operations across Livewells service delivery, scheduling, caregiver management, and administrative functions throughout the San Fernando Valley and assigned service territory
- Uphold Livewells standard of individualized, relationship-driven care ensuring client-caregiver matches, care plan adherence, and service continuity reflect the quality the organization is known for
- Oversee the full client lifecycle from intake and assessment through ongoing care management, recognizing that family communication and responsiveness are central to Livewells value proposition
- Manage scheduling operations to ensure adequate coverage, appropriate caregiver-to-client matching, and reliable service delivery including live-in, 24-hour, respite, and specialized care arrangements
- Respond promptly and personally to client and family concerns, maintaining the direct and caring communication style that defines Livewells reputation
Compliance & Regulatory Oversight
- Ensure compliance with California Department of Public Health (CDPH) licensing standards for home care organizations (HCO) under the Home Care Services Consumer Protection Act (AB 1217)
- Maintain accurate caregiver registry records, background clearance documentation, and training records in accordance with California HCO requirements
- Ensure HIPAA-compliant data handling practices across all client records, intake documentation, and communications
- Stay current with relevant California employment law requirements affecting home care, including wage-and-hour rules, overtime, and rest period requirements for caregivers
- Coordinate with Vizx Corps compliance team on ongoing regulatory monitoring, policy updates, and any audit preparation
Workforce Leadership & Caregiver Relations
- Lead, develop, and retain a high-performing team of coordinators, schedulers, field supervisors, and administrative staff
- Oversee caregiver recruitment, screening, credentialing, onboarding, and ongoing training recognizing that caregiver quality is Livewells primary competitive differentiator
- Build a workplace culture that makes Livewell a destination employer for caregivers in a crowded Southern California labor market one where people feel respected, supported, and proud of the work they do
- Develop caregiver retention strategies that reduce turnover and protect the consistency of care that clients and families depend on
- Serve as a visible, accessible, and stabilizing presence for staff during the period of change that follows Livewells acquisition by Vizx Corp
Financial Management & Revenue Growth
- Manage Livewells site-level P&L, including revenue, direct care costs, administrative overhead, and vendor relationships
- Oversee private-pay billing, long-term care insurance (LTCI) claims processing, and accounts receivable to ensure timely and accurate collections
- Identify and develop business growth opportunities including referral partnerships with hospitals, rehabilitation centers, geriatric care managers, elder law attorneys, and community organizations across Los Angeles County
- Develop rate strategies and service offerings that maintain Livewells premium market positioning while expanding access to the client populations it serves
- Provide regular financial performance reporting to Vizx Corp leadership with analysis and forward-looking recommendations
Client & Community Relations
- Maintain and strengthen Livewells referral network across the San Fernando Valley, including relationships with medical practices, discharge planners, senior living communities, and professional referral partners
- Represent Livewell in the community as a trusted, expert voice in senior care attending relevant events, building partnerships, and maintaining the organizations standing in the local market
- Communicate proactively and transparently with clients and families about any changes in ownership, leadership, or service delivery resulting from Vizx Corps acquisition of the organization
Organizational Alignment
- Partner with Vizx Corps Director of Administration & Operational Systems on system onboarding, policy harmonization, and operational alignment
- Identify and preserve the practices, client relationships, and caregiver culture that distinguish Livewell in the Southern California market
- Support the development of a unified operational framework that reflects both Livewells service identity and Vizx Corps organizational standards
Qualifications
Required
5+ years of progressive leadership in home care, senior services, or a related private-pay health or lifestyle services environment
Demonstrated experience managing caregiver workforce operations in the California market, including familiarity with HCO licensing, wage-and-hour compliance, and caregiver credentialing requirements
Track record of building and maintaining strong client and family relationships in a premium service context
Strong P&L management skills, including private-pay billing, LTCI claims experience, and revenue growth strategy
Experience managing referral development and community partnerships in a competitive local market
Exceptional interpersonal communication skills equally effective with families navigating difficult caregiving decisions, clinical partners, and frontline caregiving staff
Preferred
Prior experience as GM, Executive Director, or Director of Operations at a California-licensed HCO or private-pay home care agency
Familiarity with the San Fernando Valley and Los Angeles County senior care market, including key referral channels, competitors, and community resources
Experience supporting organizational ownership transitions, acquisitions, or leadership changes
Knowledge of specialized care areas served by Livewell: Alzheimers/dementia, end-of-life care, post-operative care, and concierge/lifestyle services
Bilingual English/Spanish preferred, reflecting the demographics of caregivers and clients across LA County
Bachelors degree in business, healthcare administration, gerontology, or a related field (Masters a plus)
Compensation & Benefits
Base Salary
$100,000 $120,000 | Commensurate with experience
Performance Bonus
Up to 1015% of base salary, tied to client growth, retention, and financial benchmarks
Health & Wellness
Medical, dental, and vision coverage; wellness program access
Time Off
PTO per Vizx Corp policy
Professional Development
Leadership development opportunities; access to Vizx Corp training curriculum and M&A onboarding resources
What Success Looks Like
Milestone
Operational Outcomes
People & Culture Outcomes
Day 30
Client service continuity confirmed; billing and collections stable; caregiver roster and credentialing files reviewed and current
Staff listening sessions held; key retention risks surfaced; Vizx Corp leadership briefed on workforce landscape
Day 60
Referral partner relationships re-introduced under Vizx ownership; care coordination processes aligned with Vizx standards; HCO compliance review complete
Caregiver onboarding process improved; staff engagement baseline measured; communication plan for clients and families executed
Day 90
KPIs established across client satisfaction, caregiver retention, revenue, and compliance; first operational review with Vizx leadership complete; 12-month growth plan drafted
Town hall held; early cultural wins recognized; GM accessible and trusted by team and caregiver workforce
About Livewell & Vizx Corp
Livewell Private Care began as a deeply personal response to a familys experience navigating the care of a beloved parent and that origin story is inseparable from the organizations character. What Livewell has built over the years is not just an operational infrastructure; it is a community of caregivers and a network of families who trust us with the people they love most.
Vizx Corps acquisition of Livewell is a commitment to that mission with more resources, more infrastructure, and a deeper organizational home to grow from. The General Manager we hire will be the person who makes that promise real for every caregiver who shows up every day, and every family that opens their door and trusts us with their most important person.
The San Fernando Valley is a rich and complex community. It is multigenerational, multilingual, and deeply family-oriented. The leader of Livewells operations here should understand and reflect that community someone who earns trust not through title, but through presence, honesty, and follow-through.
VIZX CORP | LIVEWELL PRIVATE CARE is an equal opportunity employment.