Customer Marketing Strategic Initiatives Lead Analyst- Vice President
- Trinity Health
- Wilmington, Delaware
- Full Time
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Customer Marketing Strategic Initiatives Lead Analyst- Vice President
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Job Req Id:
26953491
Location(s):
Wilmington, Delaware, United States
Job Type:
On-Site/Resident
Posted:
Apr. 15, 2026
Discover your future at Citi
Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you'll have the opportunity to grow your career, give back to your community and make a real impact.
Job Overview
The US Consumer Card Marketing drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention. The Customer Marketing team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi by increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship.
The Customer Marketing Strategic Initiatives Lead Analyst is responsible for leading key strategic initiatives across US Customer Cards, with consideration for competitive views, deep analysis of performance and results across all channels, and the needs of each business. In addition, this role will champion critical initiatives that deliver on that strategy and that are designed to transform Customer Marketing.
Responsibilities
Lead transformational strategies to consistently improve the Customer Marketing function, touching on best practices, competitive views and deep insight into customers.
Shape analysis of markets, competitors and customers using internal and external resources for strategies to identify areas of opportunity throughout the organization.
Drive initiatives that cross all areas of Customer Marketing and deliver transformation, including supporting the multi-year plan for real-time marketing personalization, channel and marketing universe expansion, and improving speed to market
Pinpoint key trends or conclusions from data and translate to actionable insights.
Partner closely with product and functional teams to define strategic approach, shape solutions, and develop and coordinate an implementation plan of proposed solutions.
Build senior leadership presentations, telling a cohesive story of the problem, analysis, insights, solutions and execution plan.
Qualifications
6 - 10 years of working experience in similar roles.
Strong background in strategic initiative and transformation having developed strategies from the ground up using frameworks, data and competitive and customer insights.
Excellent communication skills, with ability to partner effectively with various seniority levels within the organization and influence key decisions.
Significant experience in developing executive level presentations to highlight Marketing strategies and deliverables; able to structure and execute presentations with limited direction.
Advanced MS Excel and PowerPoint skills
Attention to detail with emphasis on accuracy and quality. Strong analytical, logical reasoning, and problem-solving skills required.
Comfortable in ambiguous situations, self-starter and self-learner
Ability to synthesize information, prioritize business goals and drive results with a high sense of urgency.
Organizationally savvy; understands systems, management processes, knows where to go for information and how to interpret.
Collaborative work style; effectively interacts with partners across organizational boundaries/hierarchies. Leadership presence: commands respect and will earn trust of senior leaders.
Highly motivated and with enthusiasm for Financial Services industry and desire to master the business.
------------------------------------------------------
Job Family Group:
Marketing
------------------------------------------------------
Job Family:
Marketing Program Management
------------------------------------------------------
Time Type:
Full time
------------------------------------------------------
Primary Location:
Wilmington Delaware United States
------------------------------------------------------
Primary Location Full Time Salary Range:
$114,720.00 - $172,080.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
------------------------------------------------------
Most Relevant Skills
Please see the requirements listed above.
------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
------------------------------------------------------
Anticipated Posting Close Date:
Apr 22, 2026
------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi
(opens in new window)
.
View Citi's EEO Policy Statement
(opens in new window)
and the Know Your Rights (PDF)
(opens in new window)
poster.
Citigroup.com is the global source of information about and access point to financial services provided by the Citi family of companies.
2026 Citigroup, Inc. All rights reserved. Citi, Citi and Arc Design and other marks used herein are service marks of Citigroup Inc. or its affiliates, used and registered throughout the world.
Please Note: Essential cookies will continue to be used on our site, even if you select "Reject Cookies", as essential cookies are required for our site to perform its basic functions. Please select Adjust Cookie Settings for additional information on the types of cookies we use and/or to tailor your selections. You can edit your preferences at any time by selecting Cookie Preferences in the sites footer.
Accept CookiesReject CookiesManage Settings
Skip to main content
Careers
Saved Jobs
Search Jobs
Why Citi
Early Careers
Talent Networks
Customer Marketing Strategic Initiatives Lead Analyst- Vice President
Apply
(opens in new window)
Job Req Id:
26953491
Location(s):
Wilmington, Delaware, United States
Job Type:
On-Site/Resident
Posted:
Apr. 15, 2026
Discover your future at Citi
Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you'll have the opportunity to grow your career, give back to your community and make a real impact.
Job Overview
The US Consumer Card Marketing drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention. The Customer Marketing team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi by increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship.
The Customer Marketing Strategic Initiatives Lead Analyst is responsible for leading key strategic initiatives across US Customer Cards, with consideration for competitive views, deep analysis of performance and results across all channels, and the needs of each business. In addition, this role will champion critical initiatives that deliver on that strategy and that are designed to transform Customer Marketing.
Responsibilities
Lead transformational strategies to consistently improve the Customer Marketing function, touching on best practices, competitive views and deep insight into customers.
Shape analysis of markets, competitors and customers using internal and external resources for strategies to identify areas of opportunity throughout the organization.
Drive initiatives that cross all areas of Customer Marketing and deliver transformation, including supporting the multi-year plan for real-time marketing personalization, channel and marketing universe expansion, and improving speed to market
Pinpoint key trends or conclusions from data and translate to actionable insights.
Partner closely with product and functional teams to define strategic approach, shape solutions, and develop and coordinate an implementation plan of proposed solutions.
Build senior leadership presentations, telling a cohesive story of the problem, analysis, insights, solutions and execution plan.
Qualifications
6 - 10 years of working experience in similar roles.
Strong background in strategic initiative and transformation having developed strategies from the ground up using frameworks, data and competitive and customer insights.
Excellent communication skills, with ability to partner effectively with various seniority levels within the organization and influence key decisions.
Significant experience in developing executive level presentations to highlight Marketing strategies and deliverables; able to structure and execute presentations with limited direction.
Advanced MS Excel and PowerPoint skills
Attention to detail with emphasis on accuracy and quality. Strong analytical, logical reasoning, and problem-solving skills required.
Comfortable in ambiguous situations, self-starter and self-learner
Ability to synthesize information, prioritize business goals and drive results with a high sense of urgency.
Organizationally savvy; understands systems, management processes, knows where to go for information and how to interpret.
Collaborative work style; effectively interacts with partners across organizational boundaries/hierarchies. Leadership presence: commands respect and will earn trust of senior leaders.
Highly motivated and with enthusiasm for Financial Services industry and desire to master the business.
------------------------------------------------------
Job Family Group:
Marketing
------------------------------------------------------
Job Family:
Marketing Program Management
------------------------------------------------------
Time Type:
Full time
------------------------------------------------------
Primary Location:
Wilmington Delaware United States
------------------------------------------------------
Primary Location Full Time Salary Range:
$114,720.00 - $172,080.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
------------------------------------------------------
Most Relevant Skills
Please see the requirements listed above.
------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
------------------------------------------------------
Anticipated Posting Close Date:
Apr 22, 2026
------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi
(opens in new window)
.
View Citi's EEO Policy Statement
(opens in new window)
and the Know Your Rights
(opens in new window)
poster.
Apply
(opens in new window)
Share this job
X
(opens in new window)
(opens in new window)
(opens in new window)
Global Benefits
Discover the top benefits offered to our global workforce, designed to support your well-being, growth and work-life balance. Explore a few of the highlights that make working with us rewarding.
Learn About Global Benefits
Explore More Jobs
Wealth Credit Risk Lead Analyst - VP
London, England
VP, Knowledge Management - C13 - DUBLIN
Dublin, Leinster
Vice President, Credit Underwriter - AssetBased Finance
Chicago, Illinois, Irving, Texas
Technology - Full Time Analyst, Chennai, India 2026
Chennai, Tamil Nadu
Early Careers Talent Network
Sign up to receive personalized job matches based on your skills and interests. We'll help you discover opportunities that align with your goals.
Join Early Careers Network
(opens in new window)
Career Professionals Talent Network
Sign up to receive tailored job matches based on your skills and experience. Discover opportunities that align with your ambitions.
Join Career Professionals Network
HOME
Search Jobs
Upload Resume
(opens in new window)
WHY CITI
About Us
People, Engagement and Inclusion
EARLY CAREERS
Early Career Programs
Job Simulations
Events
NETWORKS
Early Careers Talent Network
(opens in new window)
Career Professionals Talent Network
(opens in new window)
Citi Alumni Network
(opens in new window)
X
YouTube
Glassdoor
Privacy
Notice at Collection (PDF)
Terms
Additional Terms
Cookie Notice
Cookie Preferences
Sitemap
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi
(opens in new window)
.
View Citi's EEO Policy Statement
(opens in new window)
and the Know Your Rights (PDF)
(opens in new window)
poster.
Citigroup.com is the global source of information about and access point to financial services provided by the Citi family of companies.
2026 Citigroup, Inc. All rights reserved. Citi, Citi and Arc Design and other marks used herein are service marks of Citigroup Inc. or its affiliates, used and registered throughout the world.
Job ID: 517918787
Originally Posted on: 4/19/2026
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