Marketing Manager Jobs

Job Title: Marketing Manager, Investment Marketing Company: Prudential Location: Shelton, CT Description: The Marketing Manager, Investment Marketing will:Serve as the lead project manager for Marketing Communications for the Prudential Annuities Investment marketing communications team; drive and manage a large number of Investment marketing projects and initiatives to maximize sales efforts across all sales channels. Utilize Copywriting skills.Develop investment positioning, sales ideas and supporting marketing literature for all new asset allocation portfolio and individual fund launchesCollaborate with marketing management, investment management and sales to develop investment marketing programs, materials and deliverablesServe as an "Investment Expert" and reviewer for materials created by all members of the marketing department to ensure consistency of message and technical accuracyEnsure all projects filter through the designated marketing literature approval process and meet established deadlinesWork closely and collaboratively with individuals from a variety of departments including Print/Fulfillment, Graphic Design, Legal/Compliance, Project Leadership and Sales Results-oriented, driven professional with 5-10 years of experience in the financial services industry; investment and/or variable annuity experience preferredProven ability to create high-impact marketing materials, sales stories and sales toolsAn independent, self-starter with the ability to manage multiple projects and priorities simultaneouslyStrong written and oral communication skills.  Demonstrated writing skills.and Strong Copywriting skills desiredFINRA Series 6 desired; will be required within 3 months of hireBachelors Degree required

Job Title: Property & Casualty Specialist Company: MetLife Auto & Home Location: Jefferson City, MO Description: MetLife Auto & Home is expanding our dynamic sales team. We're seeking assertive, business savvy, self-starters to join our team as a Property and Casualty Specialist Insurance Agent. These agents will market auto and home insurance lines as well as other related products available through our affiliates. MetLife Auto & Home: *Offers a lucrative compensation plan with unlimited earnings *Provides a comprehensive benefits package--401k, medical, dental *Differentiates itself from the competition with our unique superior products *Gives Agents the tools they need to drive sales and establish rapport with new and existing clients *Coaches and mentors agents with a professional and caring sales management team Candidates must Invest capital in their marketing strategy, establish a new sales office in their community, and have a combination of sales, business and management experience. Please email your resume' to Ruth Wright at Register to View

Job Title: Search Marketing Manager - Insurance Company: Location: San Francisco, CA Description: Search Marketing Manager - Insurance Reply.com seeks to hire a brilliant Search Marketing Manager. This person will play a critical role in driving Reply!?s growth in the insurance vertical, and will be responsible for acquiring consumer traffic from SEM/PPC channels for automotive, home, health and life insurance. The Search Marketing Manager will manage Reply?s Search Engine Marketing (SEM) and Pay Per Click (PPC) efforts in the insurance vertical. Reporting directly to the Sr. Director of Marketing, this person will be responsible for managing an advertising budget and allocating resources to maximize delivery of Enhanced Clicks? and leads while increasing efficiency. Candidates should demonstrate a proven track record for driving acquisition growth and delivering against direct response metrics via the web. They should also have a strong understanding of web analytics and a disciplined approach to conversion optimization. Overall Role Responsibilities: ? Develop a successful search engine marketing strategy for acquiring Enhanced Clicks? and leads. ? Manage budget, channels and expenditures according to CPL objectives with a focus on improving ROI. ? Cultivate and develop strong partner, engine and network relationships. ? Monitor, test and optimize copy across keywords for effectively increasing performance. ? Provide strict ROI analysis and risk vs. reward modeling on both engine and keyword expansion. ? Work diligently to improve conversion optimization metrics across all channels through A/B landing page tests. ? Manage outsourced responsibilities and agency relationships as it relates to generating leads. Qualifications: ? Advanced proficiency in Excel required. ? 2+ years of SEM and/or direct marketing experience (mandatory). ? Comprehensive knowledge of the primary search engines, search engine algorithms and ranking strategies. ? Experience with large (100,000+ search terms) PPC campaigns and leveraging the ?long tail.? ? Experience managing marketing and advertising budgets with a demonstrated history of overachievement on goals and quarter-over-quarter contribution growth. Personal Attributes of the Ideal Candidate include: ? A guerilla sensibility, an appetite for risk, a big thinker: Reply.com needs someone with experience but who is still open-minded enough to be innovative. In other words, we need someone who knows a lot, but knows he or she doesn?t know it all. ? High competitive metabolism and strong work ethic: this position is at the center of Reply?s business. Our challenge is not to find a revenue model that works or to develop a service that consumers want but rather, having done that, to out-execute new competitors. It?s a big market, so we can?t go home at night wondering if our competitors want it more than we do. ? Team attitude: a willingness to roll up your sleeves, a service approach to leadership, a history of respect for all colleagues and intolerance for politics. Education - Bachelor's Degree required; MBA a strong plus. Compensation - Compensation is competitive and dependent upon experience.

Job Title: Marketing Manager - Insurance Solutions Communications Company: Lincoln Financial Group Location: Radnor, PA Description: Position Summary: Marketing manager for Insurance Solutions, including Life Insurance and Executive Benefits. Provide strategic planning to deliver communications and campaigns based on simplification, scaleable sophistication, and audience segmentation with interweaving of product-related and value add material for driving product sales.  Accountable to stakeholders for campaigns in their entirety, from inception to measurement and reporting; while working interdependently with other areas of marketing and the Enterprise. Package and promote marketing tools and programs for wholesalers, advisors, sales management and relationship management.   Develop and maintain comprehensive communications calendars for IS customers including direct Lincoln messaging, intermediary messaging, and consumer messaging. Maintain clear display of ongoing efforts across diverse distribution lines for maximum transparency.  In summary, this role serves in a ?closing the loop? capacity for the coordination and implementation of marketing plans by strategic partner and product-line initiatives. As such, the role requires a deep understanding of key audiences and their communication preferences.  Major Responsibilities: 1. Proactively identify the latest trends and developments in campaigns and sales approaches across a broad range of multi-media solutions, offering added value to the IS Marketing team. Gather input from the sales force and intermediaries on new sales ideas, campaign themes and sales support tools. 2. Develop project plans and creative briefs to package wholesaler and advisor communications and marketing/sales support material for deployment. Work with appropriate teams to ensure campaigns and communications are delivered in a timely manner. 3. In coordination with Marketing Director and other Marketing Managers of IS, creative team and stakeholders, ensure all marketing tools and programs (print, electronic, audio) are maintained and refreshed as market, product, customer and regulatory needs dictate. Maintain sufficient stock of up-to-date ready to deploy campaigns for various target audiences.  4. Provide stakeholders and intermediaries with campaign overviews and execution plans sufficient for customers to buy-in and deploy independently if they choose. Partner with Sales and Relationship Management on multi-department interaction for maximum campaign effectiveness.  5. Collaboratively work with Marketing, Sales and Manufacturing to prioritize development of marketing and sales support tools, striving to always find the commonalities across channels and customer needs.  7. Serve as primary interface with Sales and Relationship Management partners for campaign development and reactive advertising placement. 8. Oversee coordination and maintenance of distribution lists for internal and external communications. Insure continual updates for list integrity. 9. Oversee distribution of content to intermediary audience for intermediary publications and advertising, meeting intermediary publication deadlines.

Job Title: Associate Marketing Manager, Insurance Company: Auto Club Enterprises Location: Costa Mesa, CA Description: The Road to Success Starts Here! The Automobile Club of Southern California is seeking a career-minded individual for our Associate Marketing Manager, Insurance opportunity located in Costa Mesa, CA .  The chosen candidate will under guidance from the Marketing Manager, develop, implement and manage all Property & Casualty insurance marketing plans (auto, home, power sports and retention) for multiple markets. Monitor and analyze lead generation results for all campaigns on a semi-weekly basis, and maintain responsibility for achieving lead generation and cost per lead goals in assigned markets by distribution channel. Lead Advertising Agencies to optimize marketing initiatives in order to meet goals and maintain optimum results at an efficient cost. Direct Agencies on creative development for multi-media marketing campaigns. Manage budgets for Direct and Field Marketing plans, including vendor billing. Ensure all insurance marketing materials meet legal compliance. Monitor and review industry research and partner with the product management and research teams to recommend marketing initiatives based on findings. Collaborate with internal sales and database partners to ensure goals and objectives are achieved. Job Requirements : Bachelor's degree in Marketing, Communications or Business is preferred. 6+ years experience in managing integrated marketing plans and budgets is preferred. Requires strong knowledge of broad-based and direct marketing experience in managing and support large-scale marketing/promotional efforts. Must possess excellent communication, interpersonal, project management and leadership skills. Must have demonstrated ability to think creatively, utilize marketing analytics and research to effectively identify target markets, and incorporate segmentation and competitive analysis into innovative marketing programs. Experience managing vendor and agency relationships required. Must have the ability to manage a heavy workload and make decisions daily on managing competing priorities. Requires a proficiency of Microsoft Office, Adobe and Internet applications.  Who We Are / What We Do The Club is more than roadside assistance. We are there for our members when they need a vacation, insurance, car buying assistance, maps and TourBook® guides, skilled auto repair and maintenance, highway safety tips and so much more. Our 106 year legacy of service means hundreds of career opportunities for you. Over 8 million members More than 9,000 employees Over 110 locations The Best for Now and the Future As an Auto Club employee, you will be part of a world-class team. Hourly and full-time positions at the Auto Club in Southern California offer a variety of benefits and compensation. Depending on the position, employee benefits may include: Paid vacation Medical, dental and vision benefits plans and life insurance Holiday pay (10 holidays) Employee Development and Training Excellent advancement opportunities Flexible Spending Account Employee Assistance Program 401(k) eligibility and matching Pension plan Employee credit union Insurance premium reduction and travel discounts

Job Title: Insurance Marketing Manager Company: Hastings Mutual Insurance Location: Hastings, MI Description: Hastings Mutual Insurance Company Since 1885 HM www.hastingsmutual.com Human Resources Administrator Hastings Mutual Insurance Company has a full time opportunity in our Human Resources Department for a Human Resources Administrator. Responsibilities include providing administrative support to Human Resources team members, organizing corporate orientations and company events, and distributing via E-mail daily communication to all employees. Excellent PC skills required including in-depth knowledge of Microsoft Office Products, Dreamweaver, and ability to type 50 wpm with 95% accuracy. Experience working with HRIS systems preferred. Demonstrated communication, interpersonal, and organizational skills required. Ability to handle multiple tasks simultaneously also required. Send resume to: Register to View or Human Resources Hastings Mutual Insurance Company 404 E. Woodlawn Ave. Hastings, MI 49058 Fax: Register to View Published in The Kalamazoo GazetteCLICK THE IMAGE TO VIEW THE AD