Insurance Jobs

Welcome to iHireInsurance
To register for this job and view more jobs like this, please take a minute to complete your free registration with iHireInsurance.

Already a registered member? Log in

Marketing Manager - Insurance Solutions Communications

Company: Lincoln Financial Group

Location: Radnor, PA

Description:
Position Summary: Marketing manager for Insurance Solutions, including Life Insurance and Executive Benefits. Provide strategic planning to deliver communications and campaigns based on simplification, scaleable sophistication, and audience segmentation with interweaving of product-related and value add material for driving product sales. Accountable to stakeholders for campaigns in their entirety, from inception to measurement and reporting; while working interdependently with other areas of marketing and the Enterprise. Package and promote marketing tools and programs for wholesalers, advisors, sales management and relationship management. Develop and maintain comprehensive communications calendars for IS customers including direct Lincoln messaging, intermediary messaging, and consumer messaging. Maintain clear display of ongoing efforts across diverse distribution lines for maximum transparency. In summary, this role serves in a ?closing the loop? capacity for the coordination and implementation of marketing plans by strategic partner and product-line initiatives. As such, the role requires a deep understanding of key audiences and their communication preferences. Major Responsibilities: 1. Proactively identify the latest trends and developments in campaigns and sales approaches across a broad range of multi-media solutions, offering added value to the IS Marketing team. Gather input from the sales force and intermediaries on new sales ideas, campaign themes and sales support tools. 2. Develop project plans and creative briefs to package wholesaler and advisor communications and marketing / sales support material for deployment. Work with appropriate teams to ensure campaigns and communications are delivered in a timely manner. 3. In coordination with Marketing Director and other Marketing Managers of IS, creative team and stakeholders, ensure all marketing tools and programs (print, electronic, audio) are maintained and refreshed as market, product, customer and regulatory needs dictate. Maintain sufficient stock of up-to-date ready to deploy campaigns for various target audiences. 4. Provide stakeholders and intermediaries with campaign overviews and execution plans sufficient for customers to buy-in and deploy independently if they choose. Partner with Sales and Relationship Management on multi-department interaction for maximum campaign effectiveness. 5. Collaboratively work with Marketing, Sales and Manufacturing to prioritize development of marketing and sales support tools, striving to always find the commonalities across channels and customer needs. 7. Serve as primary interface with Sales and Relationship Management partners for campaign development and reactive advertising placement. 8. Oversee coordination and maintenance of distribution lists for internal and external communications. Insure continual updates for list integrity. 9. Oversee distribution of content to intermediary audience for intermediary publications and advertising, meeting intermediary publication deadlines.

Contact Information
	E-Mail Address:
	First Name:
	Last Name:
	Address:
	(Optional)
	City:
	State:
	If not living in the United States enter the code "99999" for Postal Code.
	Postal Code:
	Telephone: (Optional)
	Country:
	Relocation Preference:	Will not relocate Will accept paid relocation Will pay own relocation
		Please have a personal job agent call me to assist me with my job search

Please choose your 1 to 14 character long iHireInsurance Password.
Remember the password you choose - you will need it for future site access.

Password

Password:

Retype Password:

Welcome to iHireInsurance
To register for this job and view more jobs like this, please take a minute to complete your free registration with iHireInsurance.

Already a registered member? Log in

Marketing Manager - Insurance Solutions Communications

Company: Lincoln Financial Group

Location: Radnor, PA

Phone:

Fax:

Email:

Apply Online at: -Register to View-

Contact Information
	E-Mail Address:
	First Name:
	Last Name:
	Address:
	(Optional)
	City:
	State:
	If not living in the United States enter the code "99999" for Postal Code.
	Postal Code:
	Telephone: (Optional)
	Country:
	Relocation Preference:	Will not relocate Will accept paid relocation Will pay own relocation
		Please have a personal job agent call me to assist me with my job search

Please choose your 1 to 14 character long iHireInsurance Password.
Remember the password you choose - you will need it for future site access.

Password

Password:

Retype Password: